A web designer is responsible for the look and feel of a website. This is achieved by combining images, text, video clips, and other media content. Web designers work in conjunction with other professionals to produce a quality product for clients. They may also be responsible for search engine optimisation, updating existing websites, and other tasks related to website development.
Creating a website requires a high level of creativity and technical knowledge. Most web designs use a combination of HTML, CSS, and JavaScript. In addition to this, many designers have a background in graphic design. Graphic designers make sure that the visual imagery of a website complements the brand and the content that is on it.
Web design has evolved into a plethora of standards and conventions, ranging from the oh so simple graphical layout of a standard webpage to the much more advanced adaptive designs that are designed to adapt to various screen sizes. The term “web designer” can mean anything from a freelancer working on a small-scale project to a full-time employee of a larger company. Regardless of the role, a good web designer should have a balanced mix of creative and logical skills.
A web designer should be familiar with the latest trends and technology to produce a website that is effective. These include responsive design, SEO, and UI design. Some of these are beyond the capabilities of a coder, but a good designer should know how to incorporate these into their website.
Among other things, a web designer may be involved with creating a site’s layout, creating fonts, and incorporating SEO. He or she may also be responsible for creating graphics or icons. Another job function that a designer may have is creating low-fidelity wireframes for a website. Other tasks that a web designer might perform would be to test the site’s browser compatibility or reorganize the website’s content.
Web designers also have a hand in managing a company’s content, including newsletters and online marketing campaigns. For a larger company, a web designer may be responsible for designing and implementing company homepages, e-commerce platforms, and other services.
Some designers work with a content management system (CMS), which integrates programming codes, images, video, and audio files. They may also create custom illustrations and animations. Depending on the size of the organization, they may or may not be involved with a web developer, but their responsibilities are similar.
As for the most important functions of a web designer, the most important is to ensure that a site’s designs are compatible with different browsers and devices. One of the simplest methods to do this is to create a mobile version of a web page. However, if this is not possible, a designer may choose to create an alternative interface or user experience.
Those considering a career as a web designer should take a look at the list of best web design programs, learn about the various types of coding, and read about new developments in the field. A good understanding of these technologies will allow you to excel in this exciting and growing profession.
